For many Louis Vuitton lovers, the Neverfull is a staple in their wardrobe. Whether you already own one or are considering buying one in the future, you’ll notice it comes in different sizes. This article focuses on a size comparison—not the exact measurements, but more about how each size feels and how it suits various situations.
Neverfull BB
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The Neverfull BB, launched in 2023, is the latest addition to the collection. It’s small—but not ridiculously small compared to the tiny bags from other designer brands in today’s small bag trend. Despite its size, it holds more than you’d expect. You can easily fit a phone, card case, lipstick, pocket tissue, and a compact catch-all.
The bag comes with a small round coin purse and a sporty textile strap, suggesting it’s designed for casual use. As a cross-body bag, it’s perfect as a secondary travel bag or for quick errands when you only need your wallet and phone. The strap is removable, so you can switch it to a leather strap for a more formal look or a chain strap for a touch of glamour. Without the strap, the bag looks much more elegant—ideal for a date night.
In terms of price, the Neverfull BB sits at the higher end compared to other sizes, currently retailing for £1,660.
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Neverfull PM
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Neverfull PM is probably a hidden gem. While the MM is the most common size, and the GM is popular for travel or as a diaper bag for moms, the PM is perfect for those who don’t want to carry a large bag but still need the functionality of a tote. If you have a smaller frame, you can even wear the PM on your shoulder, especially when you’re not wearing a thick jumper or jacket.
This lady provides an excellent comparison between the MM and PM, highlighting how the difference in size creates a different vibe for the overall look. Although both are tote bags and have a casual feel, the PM is more suitable for a lunch or dinner. In contrast, the MM can look a bit large for such occasions unless you’re coming from work or shopping, where a bigger bag is needed.
As you can see, the strap drop on the PM is shorter than on the MM. So, if you’re looking for a tote that can comfortably sit on your shoulder regardless of what you’re wearing, the MM might be a better option.
This video by fashion content creator Fabiola might be the best comparison out there for the PM and MM sizes. As she demonstrates, a standard-size laptop doesn’t fit in the PM, though it can hold almost everything else, including an iPad.
At the moment, the PM is the most affordable Neverfull, priced at £1,360.
Neverfull MM
The Neverfull MM is by far the most popular size and the one that comes to mind when people think of the iconic Louis Vuitton tote bag.
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This bag is perfect for almost everything—shopping, travel, a diaper bag, work, and more. Below is a post from my own Instagram where I used it as a shopping bag. That day, I carried a laptop, a mini umbrella, a large water bottle, and a laptop charger on top of my purchases. It held everything, though, of course, the more you pack, the heavier it gets. The shoulder straps are a bit thin, so they can dig into your shoulders when the bag is too heavy.
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Neverfull GM
Last but not least, the Neverfull GM. Although the shoulder drop is the same length as the MM, the GM is deeper and has a significantly larger bottom. It can easily carry not just your daily essentials but also larger items like shoes, making it perfect for overnight trips or as a carry-on bag. It also features a much bigger interior pocket, so even though it has a wider opening than the MM, security isn’t a major concern—you can safely store items like your wallet, keys, and phone. True to its name, the GM feels almost bottomless.
American fashion content creator Amanda, also known as LuxMommy, created a comprehensive comparison video that highlights all the key differences between the sizes.
As Amanda explains, the GM has a completely different look compared to the MM, which resembles a more traditional tote. The GM, being larger, offers a slouchier, more relaxed vibe—perfect for a holiday or casual setting.
If you cinch the sides, the GM takes on an almost hexagonal shape, transforming its appearance into something entirely different. It also easily fits on top of a suitcase for travel.
Have you found your favorite piece? If you’re unsure, I highly recommend visiting a physical store to see how it fits. Everyone has different body shapes and styles, so you won’t know if something suits you until you try it on. In my experience, the Neverfull PM often tends to be out of stock, but most stores should have the BB, the MM and GM available.
See also:
The Ultimate Guide to Buying Second-Hand or Vintage Louis Vuitton Bags
Why the Neverfull Bag is a “Must-have”
Louis Vuitton Neverfull GM: The Perfect Designer Bag for Moms on the Go